How to Use Account-Based Strategies for B2G Marketing
An integral part of the B2B toolbox for decades, account-based marketing (ABM) is a strategy for building client-specific campaigns. Yet ABM’s potential for success goes beyond civilian enterprises. Government contracting marketers can also employ its strategies and tailor their messaging to specific agencies and departments. Indeed, contractors can capture highly sought-after accounts before competitors by […]
Why KME’s GovCon Assistance Is Absolutely Unique
Despite the similarities in their goals, B2G marketing methods and attitudes are distinct from those of B2B and B2C. For instance, GovCons tend to identify their specific prospects—and where to acquire them—before implementing their marketing strategy, whereas “standard” business marketing requires exploration and audience testing. Therefore, any marketing assistance that GovCons seek must come from […]
GovCons – Engaging the Government Post-COVID, Building Pipeline, Finding Wins
The government contracting business development, sales, and pursuit method was a generally understood set of communication and research tactics prior to the COVID-19 virus. We know – we were there along with you “before COVID.” We were at the industry conferences & events, the local Starbucks and networking happy hours, hitting send on press releases […]
Digital B2G for Government Contractors Marketing, Capture, Business Development (BD) and Sales
Does your website help you sell to the government? Local/municipal, city, county, state or Federal? Does it speak that language – your language, as a government contractor in sales, marketing, BD or capture? It probably doesn’t. Not many do – not many websites lead government procurement and acquisition professionals to exactly what they need for […]