Pay-Per-Click (PPC) advertising platforms allow businesses to secure prominent positioning in search engine results. However, they cannot guarantee search engine users will click on or convert through those ads. Indeed, many users visit search engines
Although a cost-effective and proven tool for many businesses, Pay-Per-Click (PPC) advertising has become universal within the digital realm. Popularity has come at the expense of novelty and efficacy, as competitors now leverage PPC’s capabilities
Many questions surround Pay-Per-Click marketing. What is it? Is it worth investing in? Will it help my business reach its goals? As more and more business is being done online, PPC marketing is becoming an
Advertising has changed with the growth and expansion of the internet. Before, large brands dominated the field because they had the biggest marketing budget. Advertising used to be done through mass media vehicles, like television
It’s 2017, and Retargeting isn’t expensive. As I write this, I’m sitting on the Acela Express from Washington, D.C. to New York. A colleague and I are heading to Google’s Advanced Audience Lab to discuss
Relevance Drives Engagement: Target Location and Win It’s 2017, and the future is definitely here. Real life hoverboards, drone delivery, in-home artificial intelligence, and self-driving cars are all very real. Given these advancements in practical tech,
AdWords and Google MyBusiness now dominate the “above the fold” portion of Google search results. Since the elimination of sidebar ads, Google has added an extra ad spot that forces the user to scroll to
