What Retargeting Can Do for You

by in PPC July 29, 2019

Advertising has changed with the growth and expansion of the internet. Before, large brands dominated the field because they had the biggest marketing budget. Advertising used to be done through mass media vehicles, like television and radio, to reach their audiences. Now with an increased media presence and tools, including retargeting, it has evened the […]

Why Aren’t You Using Retargeting?

by in PPC, Technology August 25, 2017

It’s 2017, and Retargeting isn’t expensive. As I write this, I’m sitting on the Acela Express from Washington, D.C. to New York. A colleague and I are heading to Google’s Advanced Audience Lab to discuss and train on RLSA (Remarketing Lists for Search Ads) technology. I’m looking forward to the event, and to a drink […]

Creepy Amazon Tech, Hidden Settings, & Snapchat: Location Targeting Updates

by in PPC, Technology July 7, 2017

Relevance Drives Engagement: Target Location and Win It’s 2017, and the future is definitely here. Real life hoverboards, drone delivery, in-home artificial intelligence, and self-driving cars are all very real. Given these advancements in practical tech, it’s no wonder that advertisers the world over are taking advantage of widely available location data in order to serve […]