Category: PPC

Yelp Optimization Services Fairfax VA

What Businesses Should Know About Yelp Advertising

Pay-Per-Click (PPC) advertising platforms allow businesses to secure prominent positioning in search engine results. However, they cannot guarantee search engine users will click on or convert through those ads. Indeed, many users visit search engines

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Programmatic Advertising Ashburn VA

How Does Programmatic Advertising Work?

Although a cost-effective and proven tool for many businesses, Pay-Per-Click (PPC) advertising has become universal within the digital realm. Popularity has come at the expense of novelty and efficacy, as competitors now leverage PPC’s capabilities

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Northern Virginia PPC Marketing Animated Graphic

Everything You Need to Know About PPC

Many questions surround Pay-Per-Click marketing. What is it? Is it worth investing in?  Will it help my business reach its goals? As more and more business is being done online, PPC marketing is becoming an

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Cartoon people running towards retargeting ads

What Retargeting Can Do for You

Advertising has changed with the growth and expansion of the internet. Before, large brands dominated the field because they had the biggest marketing budget. Advertising used to be done through mass media vehicles, like television

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Google logo made out of legos

Why Aren’t You Using Retargeting?

It’s 2017, and Retargeting isn’t expensive. As I write this, I’m sitting on the Acela Express from Washington, D.C. to New York. A colleague and I are heading to Google’s Advanced Audience Lab to discuss

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