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What Retargeting Can Do for You

by Avatar in PPC July 29, 2019

Advertising has changed with the growth and expansion of the internet. Before, large brands dominated the field because they had the biggest marketing budget. Advertising used to be done through mass media vehicles, like television and radio, to reach their audiences. Now with an increased media presence and tools, including retargeting, it has evened the playing field, and now small businesses have the opportunity to reach large audiences with the right marketing skills.

KME.digital is a thoroughly experienced digital marketing agency in Fairfax, Virginia, that strives to help you grow your business and achieve your goals. We help to develop your online presence and leave you with more time to focus on building your brand. Here’s more information on what retargeting is and what it can do for you and your business:

What is Retargeting?

Cartoon people with retargeting campaign ideas

Retargeting, also known as remarketing, is a form of online advertising that is targeted towards people who have visited your website before. For most websites, 98% of your visitors leave your website without converting (when users visit your website and show interest in your products or services by making a phone call, filling out a contact form, or clicking through to a white paper download). With retargeting, it will help you reach those visitors that didn’t convert.

It’s also important to note that retargeting ads will only show advertisements to people who have shown interest in your business’ products or services. Even after users leave your website, your retargeting ads will help your business capture the attention of your audience.

How is it Effective?

Digital marketing advertising interaction

Retargeting is effective because it focuses your advertising toward the people who are already familiar with your brand and have recently demonstrated interest. It allows you to target and serve ads to people who’ve previously visited your website, used your mobile app, or in some cases, visited and bought something from a physical retail location. This means you can be very strategic and efficient about who you’re reaching and where you’re spending your marketing budget. With retargeting, you will be able to increase the chances of your first-time visitors contacting you for your services or to purchase your product.

For example, you can offer a special or discount for users who return and click on a retargeting ad. Imagine how effective this ad is when it offers a discount to a user that has already visited your website. Sounds familiar, right? Maybe you found yourself in a similar situation before. You must have been viewing a trending make-up product or a HVAC repair service for your slightly aged unit, and later on you may have noticed an ad displaying the same product or service on another website you are looking at. This is how retargeting ads work. We’ve all been retargeted before, and it’s effective due to how often it stays in the front of our minds while we browse the Internet.

What are the Benefits?

digital marketing retargeting campaign benefits graphic

Retargeting is one of the most effective marketing strategies today and can provide you with many benefits that will help grow your business. At KME.digital, we create brand awareness to help your brand stay in the forefront of consumers who are looking for services or products that are relevant to your business. We also expand your audience reach and implement advertisements through desktop, social media, and mobile devices all to help your business grow.

KME.digital: Full-Service Website Design & Digital Marketing Company in Northern VA

KME.digital is a professional digital marketing agency in Fairfax, Virginia, that can help you develop your business online while allowing you to focus on other aspects of your business. At KME.digital, our retargeting campaign services have helped grow over 100+ client leads to successful conversions and will ensure your results are just as superior. We strive to provide our clients with the best digital marketing services to help you stay on top. We provide full-service digital marketing including Virginia SEO, web design services, digital advertising and more to businesses throughout the Northern Virginia area.

Contact us today at (703) 585-3321 to get started! Discuss your business plans with our team to see how we can best serve your digital marketing needs.