Among the primary goals of small business owners are to reach new customers and maintain an active customer base. Achieving these ends requires investing in a marketing strategy with proven ROI so you can achieve
When Google sunsets the perennially popular Universal Analytics (UA) on July 1, 2023, it will mark the end of an era. UA has been the go-to website analytics platform since 2012, after all. Yet a
Although a cost-effective and proven tool for many businesses, Pay-Per-Click (PPC) advertising has become universal within the digital realm. Popularity has come at the expense of novelty and efficacy, as competitors now leverage PPC’s capabilities
The technology world was rocked near the end of 2022 by the public debut of ChatGPT, a chatbot developed by OpenAI. Although chatbot programs—including Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana—have existed for many years,
While the global economy remains in a state of flux, so too must organizations’ marketing strategies. Doing so requires the willingness to change tactics and keep ahead of competitors while continuing to reach potential customers.
From local services to worldwide organizations, successful businesses rely on effective websites. The efficacy of such websites depends upon their responsive design, engaging content, clear organization, and smooth functioning. In this effort, no “set it
8.5 billion Google searches are processed daily—about 98,000 searches per second. Given those numbers, getting your business’s website noticed can seem daunting. Yet SEO and Paid Ads or Pay-Per-Click (PPC) marketing offer viable strategies to
Domain authority (DA) may sound like an ambiguous buzzword, but it’s a substantial—and critical—metric to follow. Combining a diverse array of measurements that Google assigns to websites, DA boils down a website’s performance in search
Despite the similarities in their goals, B2G marketing methods and attitudes are distinct from those of B2B and B2C. For instance, GovCons tend to identify their specific prospects—and where to acquire them—before implementing their marketing
As we head into 2023, uncertainty abounds for our industry. Even now that mid-term elections are largely settled, we must ask: where and how much will the government be spending? What new executive orders can
