Google alone processes over 8.6 billion searches daily, offering businesses countless opportunities to reach their audiences. Yet search engines must perceive business websites as credible and relevant to appear at the top of a search
An essential part of digital marketing SEO strategies, SEO keyword research reveals the queries that audiences type into search engines to find businesses and/or information. This knowledge can help guide your content strategy, allowing you
8.5 billion Google searches are processed daily—about 98,000 searches per second. Given those numbers, getting your business’s website noticed can seem daunting. Yet SEO and Paid Ads or Pay-Per-Click (PPC) marketing offer viable strategies to
Domain authority (DA) may sound like an ambiguous buzzword, but it’s a substantial—and critical—metric to follow. Combining a diverse array of measurements that Google assigns to websites, DA boils down a website’s performance in search
Web analytics tools can help companies of all sizes boost their website traffic, track their users’ behavior, and optimize their online presence. Now, some applications are available for a fee-based subscription while others come in
In their efforts to capture leads, many businesses use too many keywords or focus on the wrong ones in their online copy. But rather than taking shots in the dark, hire a digital marketing team
While the fundamental benefits and principles of SEO remain set, the specifics of its application evolve every year. For instance, Google will replace its Universal Analytics metrics with those of Google Analytics 4 in 2023,
Search engine optimization (SEO) can boost any business’s marketing efforts if executed correctly. Small businesses in particular stand to reap great value from SEO, as website optimization is a cost-effective measure. Even more, local SEO
