Small and mid-sized businesses around the world rely on digital marketing agencies. Since these businesses lack in-house marketing experts, they need agencies to attract new customers. Yet despite marketers’ critical function, companies may sever ties with them for various reasons. Among the most common causes are poor communication, dissatisfaction with results, and outdated practices (or some combination of these factors). Let’s explore how marketing companies for small businesses drive away clients and how those agencies can remedy such issues.
Northern Virginia small business owners seeking reliable, advanced, and successful digital marketing services can turn to KME.digital. Our award-winning graphic design, industry-leading advertising, high-quality SEO, and other strengths help us create custom marketing solutions that work. Moreover, our team members take the time to understand each client so they can establish a marketing strategy that will drive success. Get started today with a free digital evaluation by calling (703) 585-3321.
Below, we discuss the top reasons businesses leave digital marketing companies and what agencies can do to counteract those causes:
Poor Communication
Transactions and exchanges rely on relationships, whether they’re B2G or B2C. People will choose to do business with those they have a relationship with beyond simple transactions. Your clients may feel neglected and undervalued if your communication and relationship-building efforts diminish after the initial sales process.
A marketing agency may also create the impression of underperformance if their clients cannot reach them or determine the status of their marketing efforts. Finally, disorganized communications contribute to client frustration. When critical information is scattered across various email threads, answering even simple questions requires intensive research.
Dissatisfaction with Results
When businesses invest, they want tangible results—leads, sales, and brand awareness. Clients who don’t see progress towards these results or a return on investment (ROI) will want to find it elsewhere. Moreover, relaying opaque metrics to clients without explaining their importance may overwhelm and confuse them, even if the results are positive. Simply put, when you include data irrelevant to a client’s objective, they may believe you don’t understand their goals.
Inability to Adapt
Digital marketing is a fast-paced, ever-changing industry. Yet clients expect their digital marketing service to lead the pack, using the latest technology and techniques to achieve the best results. Agencies not researching new developments may waste ad spend, create poorly performing campaigns, and frustrate clients.
Moreover, the digital marketing landscape is competitive and accessible. If your agency does not adapt to changes, clients may believe they can find cutting-edge web strategies independently or at another agency.
How Agencies Can Improve
- Centralize communication: Streamline the avenues of communication and provide opportunities for clients to assess their project’s progress. Keep them informed and confident that you’re moving in the same direction.
- Demonstrate results effectively: Begin each campaign with clear, quantifiable goals. Track progress with transparent reporting and work with clients so they can understand the results, too. Demonstrating the value your efforts have brought in is critical to client retention and future acquisitions.
- Prioritize client relationships: Invest in understanding your client’s brand, objectives, and challenges. Go beyond transactional relationships and become a trusted advisor to your clients by showing genuine care for their success.
- Adapt to change: Stay ahead of the curve in the marketing landscape. Actively adopt new technology and methods to keep your services relevant. Finally, explain to clients how you implement new developments into your current practices.
Digital Marketing Agency for Small Businesses in Northern Virginia!
No matter how long clients are with KME.digital, they can expect attentive customer service, reliable communication, and advanced marketing practices. Our digital marketing agency proudly offers Northern Virginia small businesses SEO services, web development, content generation, IT & security, social media specialists, and more. Boost your business with KME by calling (703) 585-3321 today!