An outlet of ever-increasing importance, social media marketing has grown integral to a successful campaign. Yet haphazardous posting can squander time and resources while producing less-than-desirable results. Instead, social media managers must carefully plan and curate content for their target market. Integrating psychological principles into such material allows you to sympathize with your consumers and execute a successful social media marketing strategy.
Virginia businesses can take the guesswork out of social media by trusting the experts at KME.digital. Comprising subject matter experts from content specialists to graphic designers and beyond, our premier marketing agency delivers comprehensive services. Moreover, we are committed to your brand’s unique identity and diligently craft custom marketing strategies to suit it. Call (703) 585-3321 to learn how KME.digital can strengthen your social media presence today!
Below, we discuss how to integrate psychology into your social media strategy:
Social Proof
Humans learn through imitation and following the actions of others by nature. For example, we’re more likely to trust a product with many positive reviews than one with few. Businesses can leverage such “social proof” by increasing engagement and follower counts.
Brands with high follower counts appear credible to the average consumer. But how does a business boost its following? Creating a distinct brand voice that consistently posts and interacts with other accounts is a helpful starting place. Additionally, featuring user-generated content or positive customer testimonials can build further trust (again as social proof).
The Scarcity Principle
Scarcity increases the value of popular products. Canny businesses capitalize on this principle by generating “limited edition” models and offering finite flash sales. Nevertheless, you can utilize this principle for social media marketing to effectively capture your audience’s attention. For instance, offer your followers an exclusive discount or a product sneak peek to boost excitement and engagement quickly.
The Halo Effect
The halo effect describes how people build a broad positive image based on one particular trait. By working alongside influencers or receiving endorsements, you can paint a favorable image of your brand and boost engagement and loyalty. If influencers are too expensive, investigate alternate ways to adopt the halo effect.
For instance, you can sponsor events or support charitable causes that align with your brand values—strategies that Toms Shoes and Patagonia have employed successfully. Consulting a reliable marketing agency can guide an effective strategy that fits your budget.
Anchoring Bias
Given the mass of information available to social media users, brands have limited time to make a first impression. Users quickly form their opinions or “anchor” to a conclusion, often with little conscious thought. However, you can use emotional content that prompts users to seek more information about your brand.
Consumers defer to emotions over “hard” facts when they evaluate brands. So, evoke positive emotions with your content. For example, share stories about how your product impacted a consumer’s life or post behind-the-scenes content that humanizes your brand.
Reliable Social Media Marketing Professionals in Virginia!
Companies seeking successful social media marketing can rely on KME.digital. Since 2005, KME has provided successful digital marketing solutions to Virginia businesses. Our team leverages a unique combination of experts across fields such as digital marketing, graphic design, web development, IT & security, and more. To learn more about our social media marketing solutions, call (703) 585-3321 today!