The terms graphic design and website design are often used in the same conversation. But while they possess fundamental similarities, they’re distinct areas of visual design. Their differences appear in their skillsets, interactiveness, constraints, and
While the fundamental benefits and principles of SEO remain set, the specifics of its application evolve every year. For instance, Google will replace its Universal Analytics metrics with those of Google Analytics 4 in 2023,
Legislators have introduced this bill in response to broad concerns about tech giants prioritizing their own products and services, therefore acting in an anti-competitive fashion. The bill is aimed at the major tech players Meta
Google applies core web vitals—including each page’s loading speed and ease of navigation—to measure users’ experiences with websites. It then factors those scores into its rankings in search results. Thus, you have good reason to
Recent changes in the digital marketing industry have had a major impact on search engine optimization (SEO) strategies. For instance, post-omicron consumer buying behaviors have boosted “near me”-type searches and conversion rates between local shoppers
Digital marketing can increase your business’s reach by advertising your services and engaging potential customers. But to ensure the success of these steps, seek a professional digital marketing agency to develop, implement, and analyze your
Search engine optimization (SEO) can boost any business’s marketing efforts if executed correctly. Small businesses in particular stand to reap great value from SEO, as website optimization is a cost-effective measure. Even more, local SEO
SEO can enhance your digital marketing by enabling your website’s reach, searchability, and connectedness on the internet. While implementing SEO onto your website is a good place to start, you should also analyze key performance
Over the past few years, a rush of new digital platforms have become available to the public. These communication channels—largely social-media-based—offer internet marketing service providers a fresh means for reaching their audiences. However, new or
Instagram recently released a ‘How Instagram Works’ series, which outlines how the algorithm works and sheds light on how Instagram ranks content and searches. This information is crucial for any business or content creator implementing
