SEO can enhance your digital marketing by enabling your website’s reach, searchability, and connectedness on the internet. While implementing SEO onto your website is a good place to start, you should also analyze key performance indicators (KPIs) of your SEO to track and improve its effectiveness. Some major KPIs to consider are organic traffic, search rankings, links, and search engine visibility—just to name a few.
Professional SEO analysis can help improve your business’s digital marketing performance. So, turn to the experts at KME.digital for SEO marketing services in Northern Virginia. Our team can professionally optimize your business’s marketing experience through design, implementation, and continued analysis. We value short-term contracts and complete transparency with our clients. Industry expertise and valuable partnerships are what set us apart to offer leading-edge service.
To analyze your business’s SEO, use the following KPIs:
- Organic traffic
Organic traffic refers to the visitors who are driven to your website via search engines. The biggest distinction between organic traffic and traffic driven by advertisements or backlinks is that organic traffic is unpaid, which is what makes it so appealing. If organic traffic is free, then you might wonder how you can generate it.Organic traffic arrives at your website when a searcher selects your site from the list of suggestions that a search engine offers based on the query. How do you get search engines to suggest your website? Search engines offer suggestions based on how relevant a website’s content is to the query. As a result, your website must offer content that is specific to your expertise. Content can include your home page, about page, services page, and most broadly—your blog. All of this content, if optimized correctly, can help drive organic traffic. - Search rankings
Search rankings are the order in which your website ranks among other websites for the same keyword search. This factor can determine how likely a searcher is to select your webpage for their search term. Search engines rank keywords based upon relevance and authority, so it takes both accuracy and consistency to rank highly. - Links
Backlinks, which are links that either link to or from your website, contribute heavily to your SEO. Your website should use links with high authority–such as those that end in .gov, .edu, or .org–so that search engines recognize your site as a reliable source. Linking to discreditable sources contributes to a lower ranking for your website, so it is important to analyze backlinks with a backlink analysis tool. - Search Engine Visibility
Search engine visibility refers to how often your website appears in search results for the keywords it ranks for. It is based on a calculation of click-through rate and position in search rankings. Your search engine visibility helps indicate the results of your SEO early on in its implementation. - Click-Through Rate
Your click-through rate measures the ratio of clicks to views that your link receives in a search result. This KPI can be influenced by the quality of your link snippet. If your link ranks high but does not have an enticing or relevant snippet, it will begin to rank lower. - Branded Traffic
Branded traffic is traffic that is caused by search results that contain a term from your brand name. Because branded traffic contributes to recognition for your brand, it is important to rank highly for branded traffic. This KPI results in the highest conversion rate because searchers already know what they are looking for. - Average Session Length
Average session length measures how long visitors stay on your website during a single visit. Knowing your average session length demonstrates how engaging your website is. If your website presents information about your business, is easy to use, and is exciting to navigate, it will boost engagement and create more conversions. - Bounce Rate
Bounce rate measures how many visits to your website do not result in action. Search engines factor bounce rate into rankings. For most industries, the bounce rate will be 40-60%. High bounce rates indicate to search engines that your website is not relevant to the search result.
Determining the Most Important KPIs for Your Website
Many other factors can act as KPIs for your website. Although we’ve listed popular ones, other KPIs may be more important to determine your website’s influence. As you determine which KPIs to focus on, consider your budget and your goals for marketing your business. From there you can determine which tracking tools will best accommodate your needs.
KME.digital: Northern Virginia’s Trusted SEO Digital Marketing Resource
Digital marketing can be a big undertaking for businesses that are focused on their expertise. At KME, we help a variety of businesses throughout Northern Virginia with their marketing needs. Our services include graphic design, web development, advertising, IT & security, content generation, and social media in addition to the SEO marketing services we discussed. Give our digital marketing team a call at (703)-585-3321. We are ready to improve your digital marketing strategy!