Users in today’s competitive social media landscape receive a barrage of product options and information. Many brands fail to connect with an audience because of this content overload, becoming lost in the noise. Nevertheless, a compelling social media marketing strategy can still grab attention and drive engagement—it involves cultivating the right content and reaching a receptive audience. Turn to a professional digital marketing service that capitalizes on social media graphic design to ensure success.
Businesses in Northern VA seeking successful social media management can turn to KME.digital. Since 2005, our expert team has delivered creative digital marketing solutions through social media, web development, advertising, SEO, and more. We recognize and develop each client’s online identity, a process that leverages reliable communications and complete transparency to implement personalized marketing solutions. To jumpstart your effective social media management with us, call (703) 585-3321.
Below, we describe some of our successful social media graphic design practices:
Colors
The careful use of colors can help brands convey emotions in their posts. Indeed, significant research suggests that bright colors—such as yellow and orange—communicate playfulness and happiness, while subdued ones—like blue and green—suggest a soothing message. So, use colors that suit your message and brand identity.
Moreover, colors provide an excellent opportunity to create contrast in your graphics for emphasis. For example, black letters on a brightly colored background stand out, highlighting the textual component of your post. On the other hand, too much variation of visual elements can counteract brand recognition and be less effective in the long term.
Text
Integrating text with illustrative content can engage viewers while promoting a key message. However, lengthy or complex text can overwhelm readers, prompting them to scroll past your marketing materials. Textual elements should be clear and concise, with only one or two lines of text to grab and maintain attention.
To increase brand recognition and consistency across platforms, choose two or three fonts to use in all of your graphics. Each font has a unique personality that conveys an attitude or value to viewers. For example, cursive fonts evoke nostalgia that humanizes your brand, whereas Serif fonts are traditional and down-to-business. Regardless of your font, all text should be legible on small mobile devices.
Call to Action
Compelling and attractive posts will drive users to view your content, but they don’t guarantee a conversion. You must include a call to action in your graphic that prompts users to seek more brand information or follow an account to stay informed. After your visual grabs attention, a call to action pushes viewers to engage with your brand.
Adapt Content to Different Platforms
Using multiple social media platforms maximizes potential exposure to your content. Yet every social media platform is unique, so adapt your content to fit the distinct capabilities and audiences of different platforms. Some popular content formats for social media platforms include:
- Facebook: Visualizations (infographics, charts, graphs), graphics/animations, blog headers, videos
- Instagram: Product images, user-generated content, behind-the-scenes photos
- Twitter: GIFs, graphics, videos
Professional Social Media Graphic Design in Northern VA!
You can boast compelling and engaging content across several platforms with the help of a reliable digital marketing service. Businesses in Northern VA can look to KME.digital for effective social media graphic design and successful digital marketing solutions. Our dedicated team stays up to date with all the latest technology and provides in-depth monthly reporting so you can rest assured knowing that your custom solution works. To learn more about our social media solutions, call (703) 585-3321 today!