Last year, OpenAI made its GPT-3 machine learning model available to the public. As a result, AI-assisted SEO content solutions—such as QuillBot, Jarvis, and others—have grown increasingly popular. Their popularity makes sense: artificial intelligence (AI) allows content marketing services to produce optimized materials—including subjects, titles, data tags, and paragraphs—faster than ever. Nevertheless, digital marketers should avoid relying on AI-produced content because these materials suffer from awkward phrasing, poor user experience, and subpar SEO value.
Instead, turn to KME.digital for guidance and expertise. A leading digital marketing agency for businesses around Washington, DC, we have successfully increased our clients’ traffic and conversion rates by leveraging web development, SEO, paid advertising, marketing automation, and social media promotion. To boost your digital presence, expand your reach, and garner more leads, visit KME’s website or call us at (703) 585-3321.
Below, we explain why you should seek content solutions outside of AI programs:
AI Systems Struggle to Use Natural Language
Although it sits on the cutting edge of many fields, AI fumbles with written language. The primary reason is that all languages overflow with nuance, complex rules, and emotional connections. AI systems fail to grasp these intricacies; as a result, their prose sounds awkward and lifeless to human ears, especially in long-form writing.
Additionally, AI cannot (yet) mimic human creativity, storytelling, and emotion. Indeed, AI-generated content cannot present novel thoughts or ideas. For now, it can only rephrase similar articles about the same topic in its database.
So, while AI saves time, it makes for dull content. No internet users want dry, irrelevant, and unhelpful content showing up on their search engine results pages (SERPs). Yet canny content writers can use the diminished SEO value of AI-produced content to their advantage by writing stronger articles that rank higher.
Degrades User Experience
Awkward and dull writing makes for a poor user experience. Readers want helpful, engaging content—feelings that characterize evergreen content. They want human communication that provides stimulating ideas, inspiration, and knowledge.
Readers also want writers to know what they want, which requires writing that flows and anticipates their questions and needs. An effective UX facilitates a connection, builds trust, and increases conversions. On the other hand, an awkward or plodding piece receives much less engagement and, perhaps, outright distrust.
Finally, human content writers can provide clever hooks and creative word choices, plots with twists and turns, and relatable human experiences and emotions. These aspects of writing boost users’ trust in and connection to a piece of content.
Can’t Compete in SEO
Degraded user experience undermines SEO performance. Recent efforts for more democratic SEO than in the past incorporate UX’s growing influence on search results rankings. So, unhappy users can tank your website’s performance.
Moreover, more content is written on any profitable keyword than actual search volume exists for it. For instance, a search term that receives tens of thousands of monthly searches may produce more than a billion results. Thus “content overload.”
This circumstance prevents all but the most human and helpful content to ascend to the top of the SERPs. If you want your content to achieve prominence, it can’t just skim the surface of a topic and repeat a familiar story with new words, as AI content does. If your article adds nothing to the user experience, Google has no incentive to rank it higher than others.
Additionally, Google’s natural language processing (NLP) algorithms’ capacity to recognize high-quality content has improved in the past few years. Plus, long-form content is more likely to display the E-A-T signals that Google associates with value. A strong correlation exists between long-form content (something AI struggles with) and better rankings.
How to Get the Most out of AI Content
Despite AI-generated content’s shortcomings, we can use it to create materials at a consistent pace. Content writers can enhance their workflows if they:
- Use AI for Title & Subject Generation: The ideation and brainstorming processes can be assisted and sped up with AI-generated titles and topics. Nonetheless, technology should be an aid for a customized approach.
- Use AI for Meta Tag Generation: AI copywriting tools can help in creating meta tags given these materials’ brevity and production scale. Still, each should be checked for grammar, wording, context, and SEO value.
- Use AI for Drafts: Build an efficient workflow with AI-generated drafts. However, avoid using them as a replacement for good organization, natural wording, storytelling, etc.
- Add Human Touch: Remember that AI can only provide a structure. Use your knowledge and expertise to fill the gaps. Be human and follow your intuition. Communicate with your audience in a manner that will resonate with them.
KME.digital: Expert Content Marketing Services in Washington, DC
KME.digital provides professional content marketing services in Washington, DC, and beyond. We harness writing skills, industry knowledge, and AI’s support to provide SEO-driven content that will bolster businesses’ online presence. Contact KME.digital at (703) 585-3321 to learn how expert digital marketing can work for you.